Canon returns to IBC 2022 to showcase its solutions-based proposition
MENA Newswire: Canon Europe today announces it will be showcasing its solutions-based proposition at IBC 2022 – the leading international forum for content creation, management and delivery. Canon’s stand reflects the huge changes that the industry has experienced in the past few years, with a growing need for streamlined crews and low-cost content creation resulting in the rise of remote and virtual production systems. Visitors can see Canon’s Live Production Imaging Ecosystem, XR studio and VR solution in action and get their hands on the latest products, such as the EOS R5 C, XF605 and PTZ cameras, in its touch and try zone.
Ryan Kamata, European Senior Product Marketing Manager at Canon Europe comments: “It’s great to be heading back to IBC to showcase our latest innovations. When we attended in 2019, the content creation and production industry was a completely different space. The pandemic has pushed the industry to advance its virtual and remote production capabilities to support smaller crews or even stand-alone operators – which our stand will showcase. We have been working hard to push the boundaries with our integrated solutions and are looking forward to speaking with our customers about what this means for them.”
Addressing the growing demand for solutions that support remote and live production, Canon will showcase its customizable multi-camera setup. From large format cinema cameras to remote control PTZ cameras, visitors to the stand will see how they can configure a unique multi-cam setup that meets their needs. To talk them through how this works in practice is Canon Ambassador and filmmaker, Sébastien Devaud. Canon’s latest PTZ cameras – which support a range of IP protocols – will be paired alongside high-end cinema cameras such as the EOS C300 Mark III and XF605 professional camcorder using Canon’s XC protocol and output on its professional reference monitors, to showcase the possibilities for live and remote production.
XR Studio solutions are changing the game for high-end content creation, offering a high quality and more efficient set up for filmmakers. Partnering with Mo-Sys – a manufacturer of virtual production solutions – Canon will be showcasing how its XR solution software communicates with lens and camera data on its professional cinema cameras. Demonstrated with various products such as EOS C500 Mark II and Flex Zoom lenses, the solution enables a high-resolution LED backdrop to react as the camera and lens are operated. Director and cinematographer, Brett Danton, will also talk about how he has used Canon kit to support his recent work, captured using extended reality (XR) methods.
For those wanting a break from the trade show floor, visitors can immerse themselves in a variety of VR content captured with the Canon EOS R5, EOS R5 C and RF 5.2mm F2.8L DUAL FISHEYE Lens. VR solution provider Invelon has created two VR experiences: either take a journey on the back of a quad bike through a beautiful holiday destination or be transported backstage with a rock band and experience the sensation of ambisonic audio with VR headsets provided by Varjo and powered by PCs from Lenovo. IBC runs from 9 – 12 September 2022, in Amsterdam. You can find Canon in Hall 11, Stand C45.